It started with a first 5K. It became infrastructure.
The original problem was small: a training schedule alone does not create accountability, context or community. Building those missing pieces for Team Migrate exposed a bigger opportunity.
Migrate Endurance became the umbrella for the system underneath the coaching: reusable programs, athlete tools, communication, events and community hubs that can eventually support more coaches and more cities.
Why Migrate?
Migration is movement with direction. That idea still sits underneath everything we build.